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The business-case for community investment: Evidence from Fiji's tourism industry

Bradly, Andrew


Purpose - This paper aims to argue that the rationale for community investment in developing countries is broader and more complex than in the West, and that the usual drivers of corporate social responsibility (CSR) behaviour are less explicit and robust in these settings. Design/methodology/approach - Development of descriptive theory using the results of a qualitative study of 42 firms in Fiji's tourism industry. The primary data were derived from in-depth interviews with senior managers...[Show more]

CollectionsANU Research Publications
Date published: 2015
Type: Journal article
Source: Social Responsibility Journal
DOI: 10.1108/SRJ-05-2013-0062


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