Skip navigation
Skip navigation

Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India

Sengupta, Tuhin; Narayanamurthy, Gopalakrishnan; Hota, Pradeep Kumar; Sarker, Tapan; Dey, Subhendu


The current research explores the contingencies behind the acceptance or rejection of digitized business model innovation at the Bottom of the Pyramid (BoP). Building on the existing literature on business model innovation and using the lens of stakeholder theory, we explore the contingencies that decide the success or failure of digitized business models at the BoP. We conducted an inductive case study of eKutir, an Indian social enterprise that uses a digital platform to deliver value for...[Show more]

CollectionsANU Research Publications
Date published: 2021
Type: Journal article
Source: Technological Forecasting and Social Change
DOI: 10.1016/j.techfore.2021.120857


File Description SizeFormat Image
1-s2.0-S0040162521002894-main.pdf2.07 MBAdobe PDF    Request a copy

Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  17 November 2022/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator