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Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India

Sengupta, Tuhin; Narayanamurthy, Gopalakrishnan; Hota, Pradeep Kumar; Sarker, Tapan; Dey, Subhendu

Description

The current research explores the contingencies behind the acceptance or rejection of digitized business model innovation at the Bottom of the Pyramid (BoP). Building on the existing literature on business model innovation and using the lens of stakeholder theory, we explore the contingencies that decide the success or failure of digitized business models at the BoP. We conducted an inductive case study of eKutir, an Indian social enterprise that uses a digital platform to deliver value for...[Show more]

CollectionsANU Research Publications
Date published: 2021
Type: Journal article
URI: http://hdl.handle.net/1885/298908
Source: Technological Forecasting and Social Change
DOI: 10.1016/j.techfore.2021.120857

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