Investigating the relation between placement of Quit antismoking advertisements and number of telephone calls to Quitline: a semiparametric modelling approach
-
Altmetric Citations
Erbas, Bircan; Bui, Quang; Huggins, Richard; Harper, Todd; White, Victoria
Description
Study objectives: Quitline-an antismoking advertising and a telephone helpline service-is an effective public health intervention strategy for tobacco control. The objective of this short report is to model the relation between placement of antismoking advertisements and calls to Quitline on a given day. Methods/design: Data on daily Quitline antismoking advertisements, television target audience rating points (TARPS), and calls to Quitline Victoria were studied for the period 1 August 2000 and...[Show more]
Collections | ANU Research Publications |
---|---|
Date published: | 2006 |
Type: | Journal article |
URI: | http://hdl.handle.net/1885/29632 |
Source: | Journal of Epidemiology and Community Health |
DOI: | 10.1136/jech.2005.038109 |
Download
File | Description | Size | Format | Image |
---|---|---|---|---|
01_Erbas_Investigating_the_relation_2006.pdf | 159.21 kB | Adobe PDF | Request a copy |
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.
Updated: 17 November 2022/ Responsible Officer: University Librarian/ Page Contact: Library Systems & Web Coordinator