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Investigating the relation between placement of Quit antismoking advertisements and number of telephone calls to Quitline: a semiparametric modelling approach

Erbas, Bircan; Bui, Quang; Huggins, Richard; Harper, Todd; White, Victoria


Study objectives: Quitline-an antismoking advertising and a telephone helpline service-is an effective public health intervention strategy for tobacco control. The objective of this short report is to model the relation between placement of antismoking advertisements and calls to Quitline on a given day. Methods/design: Data on daily Quitline antismoking advertisements, television target audience rating points (TARPS), and calls to Quitline Victoria were studied for the period 1 August 2000 and...[Show more]

CollectionsANU Research Publications
Date published: 2006
Type: Journal article
Source: Journal of Epidemiology and Community Health
DOI: 10.1136/jech.2005.038109


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