Opportunities and challenges of mobile personalization: an exploratory study
In the decade since the creation of wireless handheld devices, mobile commerce (m-commerce) has become a ubiquitous channel for accessing information and conducting business. Mobile users can now access information anytime and anywhere. Mobile advertising, retailing, and gambling are popular, and gradually the competition among mobile services providers turns fierce. Hence, some services providers adopt personalization technologies to customize content for their users. This paper explores the...[Show more]
|Collections||ANU Research Publications|
|Source:||Proceedings of the 17th European Conference on Information Systems|
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