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Science Communicators as Commercial and Social Entrepreneurs

Walker, Graham

Description

Science communication provides many opportunities for budding entrepreneurs. This chapter explores two often-overlapping types of entrepreneurship - commercial entrepreneurship and social entrepreneurship, focusing on science shows as a science communication medium. In the first section, commercial entrepreneurship is discussed, beginning with the typical transition most entrepreneurs make from larger organisations to being self-employed. Aspects of commercial entrepreneurship are then...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Book chapter
URI: http://hdl.handle.net/1885/29133
DOI: 10.1007/978-94-017-9097-0_7

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