The Social Lives of Products: Analyzing Product Demography for Management Theory and Practice
Despite the centrality of products in many strategic and managerial theoretical frameworks, little is known systematically about how and why specific products come and go from markets. We argue that narrowing this gap will likely enhance management theory, and we propose that research on product demography-the social lives of products-is a promising way to proceed. For organizing various theoretical ideas used in prior studies, we offer a classification framework. It defines four broad...[Show more]
|Collections||ANU Research Publications|
|Source:||The Academy of Management Annals|
|01_Carroll_The_Social_Lives_of_Products:_2010.pdf||502.24 kB||Adobe PDF||Request a copy|
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