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The Social Lives of Products: Analyzing Product Demography for Management Theory and Practice

Carroll, Glenn R; Khessina, Olga M.; McKendrick, David


Despite the centrality of products in many strategic and managerial theoretical frameworks, little is known systematically about how and why specific products come and go from markets. We argue that narrowing this gap will likely enhance management theory, and we propose that research on product demography-the social lives of products-is a promising way to proceed. For organizing various theoretical ideas used in prior studies, we offer a classification framework. It defines four broad...[Show more]

CollectionsANU Research Publications
Date published: 2010
Type: Journal article
Source: The Academy of Management Annals
DOI: 10.1080/19416521003732362


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