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"Down periscope": The Search for High-Tech Campaigning at the Local Level in the 2002 German Federal Election

Gibson, Rachel K; Rommele, Andrea

Description

This paper examines the growth of high-tech campaigning techniques among local level actors in Germany by studying website adoption among parties and candidates in the 2002 federal election. Arguing that election websites form a key tool of the new high-tech campaign trade we investigate the extent of their use at the local level as well as some of the triggers to their uptake and possible longer-term effects on campaign style, in terms of interactivity and independence from central party...[Show more]

CollectionsANU Research Publications
Date published: 2006
Type: Journal article
URI: http://hdl.handle.net/1885/28697
Source: Journal of E-Government
DOI: 10.1300/J399v02n03_05

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