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Green innovation in events: The role of institutional pressures, future orientation, and past experience

Qin, Xiangru; Luo, Qiuju; Wang, Xiongzhi; Muskat, Birgit


Green innovation is pivotal to events. However, little is known about how exhibitors manage the challenge of adopting green innovation in the fast-paced and short-oriented events. Drawing upon institutional theory and organisational learning perspective, this study investigates how institutional pressures are linked to exhibitors’ willingness to adopt (WTA) eco-exhibiting via two temporal variables: future orientation (mediator) and past experience (moderator). PLS-SEM is applied to analyse a...[Show more]

CollectionsANU Research Publications
Date published: 2023-01-17
Type: Journal article
DOI: 10.1080/09669582.2023.2168008


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