Value creation in wine tourism – an exploration through deep neural networks
The aim of this paper is to explore what aspects create experiential value for wine tourists. We synthesize the extant literature into four dimensions for wine tourism value creation, namely, product-related aspects; sensory and affective experiential aspects; cognitive, educational experiential aspects; and social-relational experiential value-creating aspects. So far, most studies merely discuss product-related aspects whilst insights on experiential value are less known. Using online review...[Show more]
|Collections||ANU Research Publications|
|Source:||Journal of Vacation Marketing|
|Access Rights:||Open Access|
|2022 value creation.pdf||Main article||3.2 MB||Adobe PDF|
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