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Value creation in wine tourism – an exploration through deep neural networks

Gao, Daniel; Xia, Haiyang; Deng, Weiling; Muskat, Birgit; Li, Gang; Law, Rob


The aim of this paper is to explore what aspects create experiential value for wine tourists. We synthesize the extant literature into four dimensions for wine tourism value creation, namely, product-related aspects; sensory and affective experiential aspects; cognitive, educational experiential aspects; and social-relational experiential value-creating aspects. So far, most studies merely discuss product-related aspects whilst insights on experiential value are less known. Using online review...[Show more]

CollectionsANU Research Publications
Date published: 2022
Type: Journal article
Source: Journal of Vacation Marketing
DOI: 10.1177/13567667221140605
Access Rights: Open Access


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