Skip navigation
Skip navigation

Transforming marketing education: Historical, contemporary and future perspectives

Brennan, Linda; Lu, Vinh; von der Heidt, Tania


Welcome to this Special Issue on Marketing Education. From the initial call for papers associated with the 2017 ANZMAC conference, this special issue grew to attract international authors to tackle the topic of the future of marketing education. Marketing education is at an intersection where digital technologies, wide-scale social and financial disadvantage, industrial demands and the opening of educational systems to market dynamics are changing the practice and promise of higher...[Show more]

CollectionsANU Research Publications
Date published: 2018
Type: Journal article
Source: Australasian Marketing Journal
DOI: 10.1016/j.ausmj.2018.05.011
Access Rights: Open Access


File Description SizeFormat Image
j.ausmj.2018.05.011.pdf310.93 kBAdobe PDFThumbnail

Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  17 November 2022/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator