Ahn, Mark J.; Zwikael, Ofer; Bednarek, Rebecca
The optimal allocation of resources at the firm level to transform emergent technological invention into commercially successful products depends on the effective assessment and selection of projects. This study develops a multidisciplinary model for differentiating, prioritizing, and selecting investment in technological projects within an organization's portfolio. Approaches from project portfolio and strategic technology management are integrated to explore how a particular product within a...[Show more]
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