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Improving knowledge acquisition from informational websites: A neuroIS study

Riaz, Amir; Gregor, Shirley


This research investigates the relationship between the relevance of website imagery with the given text, emotions and cognition and in return how those constructs influence knowledge acquisition and willingness of website revisits of online users. It particularly examines the moderating role of need-for-cognition on the relationship between website stimuli, emotion and cognition. We conducted lab experiments using electroencephalography (EEG) to investigate the phenomenon. The initial phase of...[Show more]

CollectionsANU Research Publications
Date published: 2020
Type: Conference paper
Source: Proceedings NeuroIS Retreat 2019
DOI: 10.1007/978-3-030-28144-1_38
Access Rights: Open Access


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