Improving knowledge acquisition from informational websites: A neuroIS study
This research investigates the relationship between the relevance of website imagery with the given text, emotions and cognition and in return how those constructs influence knowledge acquisition and willingness of website revisits of online users. It particularly examines the moderating role of need-for-cognition on the relationship between website stimuli, emotion and cognition. We conducted lab experiments using electroencephalography (EEG) to investigate the phenomenon. The initial phase of...[Show more]
|Collections||ANU Research Publications|
|Source:||Proceedings NeuroIS Retreat 2019|
|Access Rights:||Open Access|
|Riaz_Improving knowledge acquisition from informational websites_Proceedings-Preprint.pdf||154.48 kB||Adobe PDF||Request a copy|
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.