Rituals, discourses, and realities: Serious wine and tea tasting in contemporary China
Ritualized wine and tea tasting events exemplify the intensifying consumerism in contemporary China, and provide an opportunity for understanding the link between commercialized ceremonial practices and underlying individual aspirations and national ideologies. Based on an ethnographic investigation of recent formal wine and tea tasting events held in China's coastal eastern regions, this article explores how such events are embedded in discourses about both new individual lifestyle models and...[Show more]
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|Source:||Journal of Consumer Culture|
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