Skip navigation
Skip navigation

Normalising or Equalising Party Competition? Assessing the Impact of the Web on Election Campaigning

Gibson, Rachel; McAllister, Ian

Description

A core question addressed by parties and internet scholars is whether the medium is equalising or normalising levels of inter-party competition, Are minor parties better placed to compete for voters' attention online (equalisation), or do major parties continue to dominate (normalisation)? To date, most research has supported the latter scenario through 'supply-side' comparisons of website content in a single election. This article re-examines the debate using Australian surveys of election...[Show more]

dc.contributor.authorGibson, Rachel
dc.contributor.authorMcAllister, Ian
dc.date.accessioned2015-12-07T22:46:28Z
dc.identifier.issn1467-9248
dc.identifier.urihttp://hdl.handle.net/1885/25797
dc.description.abstractA core question addressed by parties and internet scholars is whether the medium is equalising or normalising levels of inter-party competition, Are minor parties better placed to compete for voters' attention online (equalisation), or do major parties continue to dominate (normalisation)? To date, most research has supported the latter scenario through 'supply-side' comparisons of website content in a single election. This article re-examines the debate using Australian surveys of election candidates conducted between 2001 and 2010. As well as providing the first longitudinal study of this question, we link the supply side with voter responses and compare how well the parties recruit support through their web campaigns. Our results confirm that major parties dominate in the adoption of personal websites, although minor parties are stronger users of social media. Both strategies are effective in gaining votes, suggesting that the web may be rebalancing if not equalising party competition.
dc.publisherWiley-Blackwell Publishing Ltd
dc.sourcePolitical Studies
dc.titleNormalising or Equalising Party Competition? Assessing the Impact of the Web on Election Campaigning
dc.typeJournal article
local.description.notesImported from ARIES
local.identifier.citationvolume63
dc.date.issued2015
local.identifier.absfor160603 - Comparative Government and Politics
local.identifier.ariespublicationu5193646xPUB40
local.type.statusPublished Version
local.contributor.affiliationGibson, Rachel, University of Manchester
local.contributor.affiliationMcAllister, Ian, College of Arts and Social Sciences, ANU
local.description.embargo2037-12-31
local.bibliographicCitation.issue3
local.bibliographicCitation.startpage529
local.bibliographicCitation.lastpage547
local.identifier.doi10.1111/1467-9248.12107
local.identifier.absseo940202 - Electoral Systems
dc.date.updated2015-12-07T11:41:53Z
local.identifier.scopusID2-s2.0-84892924939
CollectionsANU Research Publications

Download

File Description SizeFormat Image
01_Gibson_Normalising_or_Equalising_2015.pdf169.26 kBAdobe PDF    Request a copy
02_Gibson_Normalising_or_Equalising_2015.pdf171.9 kBAdobe PDF    Request a copy


Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  19 May 2020/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator