Skip navigation
Skip navigation

Normalising or Equalising Party Competition? Assessing the Impact of the Web on Election Campaigning

Gibson, Rachel; McAllister, Ian


A core question addressed by parties and internet scholars is whether the medium is equalising or normalising levels of inter-party competition, Are minor parties better placed to compete for voters' attention online (equalisation), or do major parties continue to dominate (normalisation)? To date, most research has supported the latter scenario through 'supply-side' comparisons of website content in a single election. This article re-examines the debate using Australian surveys of election...[Show more]

CollectionsANU Research Publications
Date published: 2015
Type: Journal article
Source: Political Studies
DOI: 10.1111/1467-9248.12107


File Description SizeFormat Image
01_Gibson_Normalising_or_Equalising_2015.pdf169.26 kBAdobe PDF    Request a copy
02_Gibson_Normalising_or_Equalising_2015.pdf171.9 kBAdobe PDF    Request a copy

Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  22 January 2019/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator