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Self-Reflection and Articulated Consumer Preferences

Hauser, John; Dong, Songting; Ding, Min


Accurate measurement of consumer preferences reduces development costs and leads to successful products. Some product-development teams use quantitative methods such as conjoint analysis or structured methods such as Casemap. Other product-development teams rely on unstructured methods such as direct conversations with consumers, focus groups, or qualitative interviews. All methods assume that measured consumer preferences endure and are relevant for consumers' marketplace decisions. This...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
Source: Journal of Product Innovation Management
DOI: 10.1111/jpim.12077


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