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Applying Services Marketing Principles to Postgraduate Supervision

Dann, Stephen


Purpose - The paper aims to describe the application of two key service quality frameworks for improving the delivery of postgraduate research supervision. The services quality frameworks are used to identify key areas of overlap between services marketing practice and postgraduate supervision that can be used by the supervisor to improve research supervision outcomes for the student. Design/methodology/approach - The paper is a conceptual and theoretical examination of the two streams of...[Show more]

CollectionsANU Research Publications
Date published: 2008
Type: Journal article
Source: Quality Assurance in Education
DOI: 10.1108/09684880810906481


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