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Vaccination communication strategies: What have we learned, and lost, in 200 years?

McKinnon, Merryn; Orthia, Lindy


This study compares Australian government vaccination campaigns from two very different time periods, the early nineteenth century (1803-24) and the early twenty-first (2016). It explores the modes of rhetoric and frames that government officials used in each period to encourage parents to vaccinate their children. The analysis shows that modern campaigns rely primarily on scientific fact, whereas 200 years ago personal stories and emotional appeals were more common. We argue that a return to...[Show more]

CollectionsANU Research Publications
Date published: 2017
Type: Journal article
Source: Journal of Science Communication
Access Rights: Open Access


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