Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects
From 2003 to 2012, the ISMS-MSI Practice Prize/Award competition has documented 25 impactful projects, with associated papers appearing in Marketing Science. This article reviews these papers and projects, examines their influence on the relevant organizations, and provides a perspective on the diffusion and impact of marketing science models within the organizations. We base our analysis on three sources of data-the articles, authors' responses to a survey, and in-depth interviews with the...[Show more]
|Collections||ANU Research Publications|
|Source:||Marketing Science: the marketing journal of INFORMS|
|01_Lilien_Effective_Marketing_Science_2013.pdf||256.55 kB||Adobe PDF||Request a copy|
|02_Lilien_Effective_Marketing_Science_2013.pdf||73.9 kB||Adobe PDF||Request a copy|
|03_Lilien_Effective_Marketing_Science_2013.pdf||240.39 kB||Adobe PDF||Request a copy|
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