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Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline

CollectionsANU Research Publications
Date published: 2008
Type: Conference paper
Source: Social good: from global to local


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01_Dann_Redefining_Social_Marketing:_2008.pdf3.58 MBAdobe PDF    Request a copy
02_Dann_Redefining_Social_Marketing:_2008.pdf8.31 MBAdobe PDF    Request a copy

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