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Why do people engage in collective action? Revisiting the role of perceived effectiveness

Hornsey, Matthew J; Blackwood, Leda; Louis, Winnifred; Fielding, Kelly; Mavor, Kenneth; Morton, Thomas; O'Brien, Anne; Paasonen, Karl-Erik; Smith, Joanne; White, Katherine M.


Research has shown limited support for the notion that perceived effectiveness of collective action is a predictor of intentions to engage in collective action. One reason may be that effectiveness has been in terms of whether the action will influence key decision makers. We argue that the effectiveness of collective action might be judged by other criteria, such as whether it influences third parties, builds an oppositional movement, and expresses values. Two hundred and thirty one attendees...[Show more]

CollectionsANU Research Publications
Date published: 2006
Type: Journal article
Source: Journal of Applied Social Psychology
DOI: 10.1111/j.0021-9029.2006.00077.x


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