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An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective

CollectionsANU Research Publications
Date published: 2008
Type: Conference paper
Source: Proceedings of Australia and New Zealand Marketing Academy Conference 2008


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02_Bell_An_Assessment_of_the_2008.pdf197.16 kBAdobe PDF    Request a copy

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