Branding and Franchising a Public Policy: The Case of the Gateway Review Process 2001-2010
One of the more interesting features of contemporary policy-making is the way in which certain policies and administrative processes have been branded. While this is not yet a common feature, it does appear to be one that is increasing in importance. This article looks at the phenomenon through a consideration of one particularly interesting case; the Gateway Review Process (subsequently Gateway), a policy with a related set of administrative processes which is both branded and franchised....[Show more]
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|Source:||Australian Journal of Public Administration|
|01_Marsh_Branding_and_Franchising_a_2011.pdf||1.02 MB||Adobe PDF||Request a copy|
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