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Branding and Franchising a Public Policy: The Case of the Gateway Review Process 2001-2010

Marsh, David; Fawcett, Paul


One of the more interesting features of contemporary policy-making is the way in which certain policies and administrative processes have been branded. While this is not yet a common feature, it does appear to be one that is increasing in importance. This article looks at the phenomenon through a consideration of one particularly interesting case; the Gateway Review Process (subsequently Gateway), a policy with a related set of administrative processes which is both branded and franchised....[Show more]

CollectionsANU Research Publications
Date published: 2011
Type: Journal article
Source: Australian Journal of Public Administration
DOI: 10.1111/j.1467-8500.2011.00729.x


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