New product development in a strategic context
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Collections | ANU Research Publications |
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Date published: | 2012 |
Type: | Book chapter |
URI: | http://hdl.handle.net/1885/23563 |
Book Title: | Handbook of Marketing Strategy |
DOI: | 10.4337/9781849800983.00020 |
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File | Description | Size | Format | Image |
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01_Roberts_New_product_development_in_a_2012.pdf | 3.42 MB | Adobe PDF | ||
02_Roberts_New_product_development_in_a_2012.pdf | 32.69 kB | Adobe PDF | ||
03_Roberts_New_product_development_in_a_2012.pdf | 25.66 kB | Adobe PDF |
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