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Beyond 2D Product Presentation in E-commerce: A Literature Review

Zeng, Wanxian; Richardson, Alex


Product presentation in e-commerce has gained substantial attention from disciplines including information systems, marketing, psychology and management. Many studies compare newly emerging technologies and innovative presentation formats to traditional use of two-dimensional text and pictures. However, the emergent nature of these new technologies, like consumer focused virtual reality, results in instability of form and function in three-dimensional environments. This literature review...[Show more]

CollectionsANU Research Publications
Date published: 2017
Type: Conference paper
Source: Proceedings of the 28th Australasian Conference on Information Systems
Access Rights: Open Access


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