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Complementary and alternative medicine: representation in popular magazines

Dunne, Alexandra; Phillips, Christine


Background: More than half the patients who use complementary and alternative medicine (CAM) in Australia do not discuss it with their doctors. Many consumers use popular media, especially women's magazines, to learn about CAM. Aim: To explore representations of CAM in popular Australian women's magazines. Method: Content analysis of three Australian magazines: Australian Women's Weekly, Dolly and New Idea published from January to June 2008. Results: Of 220 references to CAM (4-17 references...[Show more]

CollectionsANU Research Publications
Date published: 2010
Type: Journal article
Source: Australian Family Physician


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