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Approaching the wicked problem of obesity: an introduction to the food system compass

Parkinson, Joy; Dubelaar, Chris; Carins, Julia; Holden, Stephen; Newton, Fiona; Pescud, Melanie

Description

Purpose The purpose of this paper is to focus on food consumption as part of the wicked problem of obesity. Specifically, the authors seek to explore the complex interplay between stakeholders such as food producers, marketers, health and medical practitioners and policymakers and their influence on the ways in which individuals consume food and also chart a course forward using a systems approach, social marketing techniques and social enterprise to develop solutions to effect...[Show more]

dc.contributor.authorParkinson, Joy
dc.contributor.authorDubelaar, Chris
dc.contributor.authorCarins, Julia
dc.contributor.authorHolden, Stephen
dc.contributor.authorNewton, Fiona
dc.contributor.authorPescud, Melanie
dc.date.accessioned2021-05-10T03:39:37Z
dc.identifier.issn2042-6763
dc.identifier.urihttp://hdl.handle.net/1885/232575
dc.description.abstractPurpose The purpose of this paper is to focus on food consumption as part of the wicked problem of obesity. Specifically, the authors seek to explore the complex interplay between stakeholders such as food producers, marketers, health and medical practitioners and policymakers and their influence on the ways in which individuals consume food and also chart a course forward using a systems approach, social marketing techniques and social enterprise to develop solutions to effect change. Design/methodology/approach This is a conceptual paper that proposes the food system compass to understand the complex interplay between stakeholders. Findings This new tool will provide social marketers with an improved understanding of the complexity of interactions between stakeholders and outcomes and integrating the necessity for coordination within and across micro, meso, exo and macro levels of the system as well as across sectors, institutions and stakeholders. Research limitations/implications This is a conceptual paper and proposes the food system compass which offers a foundation for future research to expand upon. Originality/value This paper seeks to advance the theoretical base of social marketing by providing new insights into the trans-disciplinary and dynamic circumstances surrounding food consumption and obesity and highlights leverage points where joint actions can be facilitated with actors across and between micro, meso, exo and macro levels.
dc.format.mimetypeapplication/pdf
dc.language.isoen_AU
dc.publisherEmerald Group Publishing Limited
dc.rights© Emerald Publishing Limited
dc.sourceJournal of Social Marketing
dc.subjectObesity
dc.subjectStakeholders
dc.subjectComplexity
dc.subjectSocial marketing
dc.subjectWicked problems
dc.subjectStakeholder marketing
dc.titleApproaching the wicked problem of obesity: an introduction to the food system compass
dc.typeJournal article
local.description.notesImported from ARIES
local.identifier.citationvolume7
dc.date.issued2017
local.identifier.absfor111705 - Environmental and Occupational Health and Safety
local.identifier.absfor111712 - Health Promotion
local.identifier.ariespublicationu4351680xPUB291
local.publisher.urlhttp://www.emeraldinsight.com/loi/jsocm
local.type.statusPublished Version
local.contributor.affiliationParkinson, Joy, Griffith University
local.contributor.affiliationDubelaar, Chris, Deakin University
local.contributor.affiliationCarins, Julia, Griffith University
local.contributor.affiliationHolden, Stephen, Macquarie Graduate School of Management
local.contributor.affiliationNewton, Fiona, Monash University
local.contributor.affiliationPescud, Melanie, College of Asia and the Pacific, ANU
local.description.embargo2099-12-31
local.bibliographicCitation.issue4
local.bibliographicCitation.startpage387
local.bibliographicCitation.lastpage404
local.identifier.doi10.1108/JSOCM-03-2017-0021
local.identifier.absseo920401 - Behaviour and Health
dc.date.updated2020-11-23T10:12:05Z
local.identifier.scopusID2-s2.0-85031103354
CollectionsANU Research Publications

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