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Approaching the wicked problem of obesity: an introduction to the food system compass

Parkinson, Joy; Dubelaar, Chris; Carins, Julia; Holden, Stephen; Newton, Fiona; Pescud, Melanie

Description

Purpose The purpose of this paper is to focus on food consumption as part of the wicked problem of obesity. Specifically, the authors seek to explore the complex interplay between stakeholders such as food producers, marketers, health and medical practitioners and policymakers and their influence on the ways in which individuals consume food and also chart a course forward using a systems approach, social marketing techniques and social enterprise to develop solutions to effect...[Show more]

CollectionsANU Research Publications
Date published: 2017
Type: Journal article
URI: http://hdl.handle.net/1885/232575
Source: Journal of Social Marketing
DOI: 10.1108/JSOCM-03-2017-0021

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