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Social relationship development in virtual community: A life cycle approach

Chang, Michael


A common problem that a virtual community fails to develop is that its members' motivation to contribute valuable resources to the community, e.g., time, labour, money, information, or knowledge, will diminish over time. We believe that strong social relationships among members and those between members and their virtual community play an important role in motivating members to stay longer with the community and to continue contributing resources to the community. These strong social...[Show more]

CollectionsANU Research Publications
Date published: 2011
Type: Conference paper
Source: PACIS 2011 Proceedings


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