A special gift we bestow on you for being representative of us: Considering leader charisma from a self-categorization perspective
Two experiments tested hypotheses, derived from social identity and self-categorization theories, regarding the attribution of charisma to leaders. In Experiment I (N = 203), in-group prototypical leaders were attributed greater levels of charisma and were perceived to be more persuasive than in-group non-prototypical leaders. In Experiment 2 (N = 220), leaders described with in-group stereotypical characteristics were attributed relatively high levels of charisma regardless of their...[Show more]
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|Source:||British Journal of Social Psychology|
|01_Platow_A_special_gift_we_bestow_on_2006.pdf||165.67 kB||Adobe PDF||Request a copy|
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