Aligning identities, emotions and beliefs to create commitment to sustainable social and political action
In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the collective action, identity formation, and social norm literatures, they advance a new model to understand sustainable commitment to action. The normative alignment model suggests that one solution to promoting ongoing commitment to collective action lies in crafting a social identity with a relevant pattern of norms for...[Show more]
|Collections||ANU Research Publications|
|Source:||Personality and Social Psychology Review|
|01_Thomas_Aligning_identities,_emotions_2009.pdf||417.03 kB||Adobe PDF||Request a copy|
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