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Aligning identities, emotions and beliefs to create commitment to sustainable social and political action

Thomas, Emma; McGarty, Craig; Mavor, Kenneth


In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the collective action, identity formation, and social norm literatures, they advance a new model to understand sustainable commitment to action. The normative alignment model suggests that one solution to promoting ongoing commitment to collective action lies in crafting a social identity with a relevant pattern of norms for...[Show more]

CollectionsANU Research Publications
Date published: 2009
Type: Journal article
Source: Personality and Social Psychology Review
DOI: 10.1177/1088868309341563


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