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Understanding the Nature of Online Emotional Experiences: A study of Enjoyment as a Web Experience

Lin, Chao-Hung (Aleck); Gregor, Shirley; Ewing, Michael T


Have you ever felt frustrated, annoyed or even enraged when interacting online with one service provider, but thoroughly enjoyed your experiences with another? Do you find some websites not only easier to use, but more enjoyable too? Online service providers now need to think beyond basic concepts of functionality and ease-of-use and consider the emotional experiences that their services engender. This paper indicates a new fundamental direction for research that links online service design...[Show more]

CollectionsANU Research Publications
Date published: 2009
Type: Conference paper
Source: Proceedings of the 11th International Conference on Electronic Commerce (ICEC 2009)
DOI: 10.1145/1593254.1593294


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