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Children's perceived and ideal body images: Social marketing implications

Pettigrew, Simone; Pescud, Melanie; Donovan, Robert J


This study investigated children's perceived and ideal body images according to the four weight categories of underweight, normal weight, overweight, and obese. The aim was to provide insight into how the issue of child obesity can be raised with families to promote healthier behaviours while minimising unintended negative outcomes. The sample comprised 355 low and medium SES children, aged seven to 10 years. Perceived overweight and obesity was low, supporting the contention that many children...[Show more]

CollectionsANU Research Publications
Date published: 2010
Type: Journal article
Source: International Review on Public and Nonprofit Marketing
DOI: 10.1007/s12208-009-0041-x


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