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The impact of rebranding on club member relationships

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Plewa, Carolin; Lu, Vinh; Veale, Roberta

CollectionsANU Research Publications
Date published: 2011
Type: Journal article
URI: http://hdl.handle.net/1885/22402
Source: Asia Pacific Journal of Marketing and Logistics
DOI: 10.1108/13555851111120506

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