Academics as Part-Time Marketers in University Offshore Programs: An Exploratory Study
Australian universities maintain almost 900 offshore programs delivered to more than 100 000 students, primarily in the nations of Singapore, Malaysia, China, and Hong Kong (Universities Australia, 2009; IDP, 2009a). Although offshore students comprise an estimated 30 per cent of international student enrolments at Australian universities (IDP, 2009b), there is evidence that many local institutions neither prepare academics to add value beyond their core teaching roles, nor create the...[Show more]
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|Source:||Proceedings of Annual Conference of the Australian and New Zealand Academy of Management (ANZAM 2009)|
|01_Poole_Academics_as_Part-Time_2009.pdf||164.28 kB||Adobe PDF||Request a copy|
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