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Academics as Part-Time Marketers in University Offshore Programs: An Exploratory Study

Poole, David; Ewan, Craig


Australian universities maintain almost 900 offshore programs delivered to more than 100 000 students, primarily in the nations of Singapore, Malaysia, China, and Hong Kong (Universities Australia, 2009; IDP, 2009a). Although offshore students comprise an estimated 30 per cent of international student enrolments at Australian universities (IDP, 2009b), there is evidence that many local institutions neither prepare academics to add value beyond their core teaching roles, nor create the...[Show more]

CollectionsANU Research Publications
Date published: 2009
Type: Conference paper
Source: Proceedings of Annual Conference of the Australian and New Zealand Academy of Management (ANZAM 2009)
DOI: 10.1080/13600800903575447


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