Skip navigation
Skip navigation

Relying on the heuristic of trust – a case study

Bruhn, Aaron

Description

This study examines the reliance on trust as a heuristic by individuals when making personal financial decisions, using a qualitative case study. We show that in the face of complexity and choice, individual investors predominantly resorted to the heuristic of trust to make financial decisions. This demonstrates the need for industry and public policy-makers to be aware that individuals can and will resort to simplified heuristics as a basis for financial decision-making, particularly within an...[Show more]

CollectionsANU Research Publications
Date published: 2018
Type: Journal article
URI: http://hdl.handle.net/1885/219650
Source: Accounting & Finance
DOI: 10.1111/acfi.12346

Download

File Description SizeFormat Image
01_Bruhn_Relying_on_the_heuristic_of_2018.pdf252.35 kBAdobe PDFThumbnail
    Request a copy


Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  19 May 2020/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator