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The Struggle for Soft Power in Asia: Public Diplomacy and Regional Competition

Hall, Christopher (Ian); Smith, Frank


Throughout Asia, states are competing to build and leverage soft power using public diplomacy. This article examines these investments, whether they pay dividends, and why they are being made. A mix of qualitative and quantitative analysis shows little, if any, positive correlation between public diplomacy by Asian states and foreign public opinion. We therefore ask why states invest in public diplomacy when it does not seem to work. We argue that different motives are at play: The struggle for...[Show more]

CollectionsANU Research Publications
Date published: 2013
Type: Journal article
Source: Asian Security
DOI: 10.1080/14799855.2013.760926


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