Skip navigation
Skip navigation

The impact of brand quality on shareholder wealth

Baradwaj, Sundar; Tuli, Kapil; Bonfrer, Andre


This study examines the impact of brand quality on three components of shareholder wealth: stock returns, systematic risk, and idiosyncratic risk. The study finds that brand quality enhances shareholder wealth insofar as unanticipated changes in brand quality are positively associated with stock returns and negatively related to changes in idiosyncratic risk. However, unanticipated changes in brand quality can also erode shareholder wealth because they have a positive association with changes...[Show more]

CollectionsANU Research Publications
Date published: 2011
Type: Journal article
Source: Journal of Marketing
DOI: 10.1509/jmkg.75.5.88


File Description SizeFormat Image
01_Baradwaj_The_impact_of_brand_quality_on_2011.pdf272.4 kBAdobe PDF    Request a copy
02_Baradwaj_The_impact_of_brand_quality_on_2011.pdf167.64 kBAdobe PDF    Request a copy

Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  23 August 2018/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator