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Organizing actor Engagement: A platform perspective

Blasco-Arcas, Lorena; Alexander, Matthew; Sörhammar, David; Jonas, Julia M; Raithel, Sascha; Chen, Tom


Research on engagement has shifted to a systemic, rather than a dyadic, view that considers the engagement of multiple actors in complex business settings. Existing literature suggests that actor engagement in business settings is dependent on, and inextricably linked with, service ecosystems, platforms, and the value co-creation process. However, despite its potential to deliver strong performance for organizations, actor engagement in complex business settings has yet to be examined...[Show more]

CollectionsANU Research Publications
Date published: 2020
Type: Journal article
Source: Journal of Business Research
DOI: 10.1016/j.jbusres.2020.06.050


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