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Combating the IS Enrolment Crisis in Australia: The Design and the Effectiveness of a Five-Minute IS Promotional Talk

Zheng, Zhong


This paper reports on the design and the effectiveness of a five-minute IS promotional talk that is used in one of the leading Australian universities to promote IS courses to existing accounting students. In particular, this paper explains in details the elements that were employed by the promotional talk to stimulate accounting students' interest in IS courses and shaping their perception towards the IS discipline. The paper then develops an evaluation mode and a survey questionnaire, and...[Show more]

CollectionsANU Research Publications
Date published: 2011
Type: Conference paper
Source: ACIS 2011 Proceedings


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