Combating the IS Enrolment Crisis in Australia: The Design and the Effectiveness of a Five-Minute IS Promotional Talk
This paper reports on the design and the effectiveness of a five-minute IS promotional talk that is used in one of the leading Australian universities to promote IS courses to existing accounting students. In particular, this paper explains in details the elements that were employed by the promotional talk to stimulate accounting students' interest in IS courses and shaping their perception towards the IS discipline. The paper then develops an evaluation mode and a survey questionnaire, and...[Show more]
|Collections||ANU Research Publications|
|Source:||ACIS 2011 Proceedings|
|01_Zheng_Combating_the_IS_Enrolment_2011.pdf||146.71 kB||Adobe PDF||Request a copy|
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.