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I like it, but I don't use it: Impact of carsharing business models on usage intentions in the sharing economy

Hahn, Rüdiger; Ostertag, Felix; Lehr, Adrian; Büttgen, Marion; Benoit, Sabine

Description

Carsharing is often promoted as a potentially environmental-friendly alternative toindividual car ownership. However, various carsharing programs have displayed lim-ited success in the past. An initial field study of a new carsharing service is such astory of failure: The introduction of this new service at a medium-sized German uni-versity generated unexpectedly low adoption rates so that the service was eventuallyscaled down and then suspended. Quantitative field study results as well as...[Show more]

CollectionsANU Research Publications
Date published: 2019
Type: Journal article
URI: http://hdl.handle.net/1885/213572
Source: Business Strategy and the Environment
DOI: 10.1002/bse.2441
Access Rights: Open Access

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