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Retail format selection in on-the-go shopping situations

Benoit, Sabine; Evanschitzky, Heiner; Teller, Christoph

Description

Consumers patronize different store formats to purchase products. Prior literature describes store and format choices for big, multi-item shopping baskets, but limited insights determine consumers' unique shopping routines when they seek to buy just one or a few items while on the go. Such shopping situations might affect consumers' format selections for both search and experience goods. This study uses multi-attribute utility theory to develop a framework, tested with a scenario-based...[Show more]

CollectionsANU Research Publications
Date published: 2019
Type: Journal article
URI: http://hdl.handle.net/1885/213056
Source: Journal of Business Research
DOI: 10.1016/j.jbusres.2019.04.007

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