Retail format selection in on-the-go shopping situations
Consumers patronize different store formats to purchase products. Prior literature describes store and format choices for big, multi-item shopping baskets, but limited insights determine consumers' unique shopping routines when they seek to buy just one or a few items while on the go. Such shopping situations might affect consumers' format selections for both search and experience goods. This study uses multi-attribute utility theory to develop a framework, tested with a scenario-based...[Show more]
|Collections||ANU Research Publications|
|Source:||Journal of Business Research|
|01_Benoit_Retail_format_selection_in_2019.pdf||733.46 kB||Adobe PDF|
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