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Which travel risks are more salient for destination choice? An examination of the tourist’s decision-making process

Karl, Marion; Muskat, Birgit; Ritchie, Brent W.

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The paper examines which travel risks are more salient for tourists’ destination choice. We develop and test an integrated travel decision risk typology with survey data from 835 potential tourists. Specifically, we explore the interplay of risk types, tourist attributes and destination characteristics. We examine if travel risks linked to nature, health, terrorism, criminality, political instability are more salient for tourists’ destination choice—and how risk perceptions influence tourist’s...[Show more]

dc.contributor.authorKarl, Marion
dc.contributor.authorMuskat, Birgit
dc.contributor.authorRitchie, Brent W.
dc.date.accessioned2020-09-21T03:44:45Z
dc.identifier.issn2212-571X
dc.identifier.urihttp://hdl.handle.net/1885/211197
dc.description.abstractThe paper examines which travel risks are more salient for tourists’ destination choice. We develop and test an integrated travel decision risk typology with survey data from 835 potential tourists. Specifically, we explore the interplay of risk types, tourist attributes and destination characteristics. We examine if travel risks linked to nature, health, terrorism, criminality, political instability are more salient for tourists’ destination choice—and how risk perceptions influence tourist’s in the key stages of the decision-making process. Results offer an important baseline for future studies in the post-COVID-19 phase. First, our integrated travel decision risk typology distinguishes between sociodemographic, psychological and travel-related factors. We show that past travel experience shapes risk perceptions and impacts tourists’ future destination choice. Second, we reveal that natural disasters are not the key barrier in the early decision-making stage of the destination choice process. Third, we identify tourist segments that are resilient to certain risks. We conclude with implications for the tourism practice with recommendations on how to manage travel risk and decision-making behaviours in the (post-)COVID-19 phase.
dc.description.sponsorshipWe thank the German Research Foundation (DFG) for project fund-ing under grant numbers SCHM 850/20-1 and SCHM 850/20-2. We also thank Jürgen Schmude from Ludwig-Maximilians University Munich for his valuable insight during the conceptualisation of the research
dc.format.mimetypeapplication/pdf
dc.language.isoen_AU
dc.publisherElsevier
dc.rights© 2020 Elsevier Ltd
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.sourceJournal of Destination Marketing & Management
dc.subjectdestination choice
dc.subjectrisk perception
dc.subjecttourist typology
dc.subjecttravel behaviour
dc.subjecttravel decision-making
dc.titleWhich travel risks are more salient for destination choice? An examination of the tourist’s decision-making process
dc.typeJournal article
local.identifier.citationvolume18
dcterms.dateAccepted2020-09
dc.date.issued2020-12
local.identifier.ariespublicationa383154xPUB15369
local.publisher.urlhttps://www.elsevier.com/en-au
local.type.statusAccepted Version
local.contributor.affiliationMuskat, B., College of Business& Economics, The Australian National University
local.bibliographicCitation.startpage100487
local.identifier.doi10.1016/j.jdmm.2020.100487
dcterms.accessRightsOpen Access
dc.provenancehttps://v2.sherpa.ac.uk/id/publication/22026..."The Accepted Version can be archived in an Institutional Repository. 12 months embargo. CC BY-NC-ND." from SHERPA/RoMEO site (as at 21/09/2020).
dc.rights.licenseCC BY-NC-ND
CollectionsANU Research Publications

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