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Which travel risks are more salient for destination choice? An examination of the tourist’s decision-making process

Karl, Marion; Muskat, Birgit; Ritchie, Brent W.


The paper examines which travel risks are more salient for tourists’ destination choice. We develop and test an integrated travel decision risk typology with survey data from 835 potential tourists. Specifically, we explore the interplay of risk types, tourist attributes and destination characteristics. We examine if travel risks linked to nature, health, terrorism, criminality, political instability are more salient for tourists’ destination choice—and how risk perceptions influence tourist’s...[Show more]

CollectionsANU Research Publications
Date published: 2020-12
Type: Journal article
Source: Journal of Destination Marketing & Management
DOI: 10.1016/j.jdmm.2020.100487
Access Rights: Open Access


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