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The impact of IoT security labelling on consumer product choice and willingness to pay

Johnson, Shane D.; Blythe, John M; Manning, Matthew; Wong, Gabriel T. W.

Description

The Internet of Things (IoT) brings internet connectivity to everyday electronic devices (e.g. security cameras and smart TVs) to improve their functionality and efficiency. However, serious security and privacy concerns have been raised about the IoT which impact upon consumer trust and purchasing. Moreover, devices vary considerably in terms of the security they provide, and it is difficult for consumers to differentiate between more and less secure devices. One proposal to address this is...[Show more]

CollectionsANU Research Publications
Date published: 2020
Type: Journal article
URI: http://hdl.handle.net/1885/209850
Source: PLOS ONE (Public Library of Science)
DOI: 10.1371/journal.pone.0227800
Access Rights: Open Access

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