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Bliss is blue and bleak is grey: Abstract word-colour associations influence objective performance even when not task relevant

Goodhew, Stephanie Catherine; Kidd, Evan


Humans associate abstract words with physical stimulus dimensions, such as linking upward locations with positive concepts (e.g., happy = up). These associations manifest both via subjective reports of associations and on objective performance metrics. Humans also report subjective associations between colours and abstract words (e.g., joy is linked to yellow). Here we tested whether such associations manifest on objective task performance, even when not task-relevant. Across three experiments,...[Show more]

CollectionsANU Research Publications
Date published: 2020-05
Type: Journal article
Source: Acta psychologica
DOI: 10.1016/j.actpsy.2020.103067
Access Rights: Open Access


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