Skip navigation
Skip navigation

Advancing social media derived information messaging and management: A multi-mode development perspective

Martin, Nigel; Rice, John; Arthur, Damien

Description

With global reach of over 2 billion active users, the evolution of Social Media (SM) systems has provided organizations with sophisticated tools and technologies for delivering business objectives. Importantly, while marketers and public relations experts have taken leading positions in promotion and advancement of SM, project managers are often tasked with delivering SM systems. In this study, a sample of 127 project managers were asked to evaluate and recommend modes of SM development for...[Show more]

dc.contributor.authorMartin, Nigel
dc.contributor.authorRice, John
dc.contributor.authorArthur, Damien
dc.date.accessioned2020-07-21T02:59:48Z
dc.identifier.issn0268-4012
dc.identifier.urihttp://hdl.handle.net/1885/206444
dc.description.abstractWith global reach of over 2 billion active users, the evolution of Social Media (SM) systems has provided organizations with sophisticated tools and technologies for delivering business objectives. Importantly, while marketers and public relations experts have taken leading positions in promotion and advancement of SM, project managers are often tasked with delivering SM systems. In this study, a sample of 127 project managers were asked to evaluate and recommend modes of SM development for six diverse firms using a four-part taxonomy. The results show that firms of varying size can employ narrowly focused and low cost SM development modes to meet their business objectives, with well-resourced firms able to use experimental modes to deliver widespread and higher cost ‘listen and learn’ SM systems. Alternatively, in addition to achieving groundswell promotions and broader business marketing and sales influencing objectives, firms that engage in large scale SM developments can document and implement SM best practices and apply multi-organizational collaborations required for information exchange, customer feedback and experience sharing. These managerial perspectives expose the intrinsic connections between SM systems and information messaging and management within firms. The article builds further into cumulative studies directed at SM systems construction, deployment, and firm capability affordances.
dc.format.mimetypeapplication/pdf
dc.language.isoen_AU
dc.publisherElsevier
dc.rights© 2019 Elsevier Ltd.
dc.sourceInternational Journal of Information Management
dc.titleAdvancing social media derived information messaging and management: A multi-mode development perspective
dc.typeJournal article
local.description.notesImported from ARIES
local.identifier.citationvolume51
dc.date.issued2020
local.identifier.absfor080600 - INFORMATION SYSTEMS
local.identifier.ariespublicationu6269649xPUB462
local.publisher.urlhttps://www.elsevier.com/en-au
local.type.statusPublished Version
local.contributor.affiliationMartin, Nigel, College of Business and Economics, ANU
local.contributor.affiliationRice, John, Zayed University
local.contributor.affiliationArthur, Damien, Zayed University
local.description.embargo2037-12-31
local.bibliographicCitation.startpage1
local.bibliographicCitation.lastpage11
local.identifier.doi10.1016/j.ijinfomgt.2019.10.006
local.identifier.absseo890399 - Information Services not elsewhere classified
dc.date.updated2022-07-10T08:17:27Z
local.identifier.scopusID2-s2.0-85079716435
local.identifier.thomsonIDWOS:000516835200028
CollectionsANU Research Publications

Download

File Description SizeFormat Image
01_Martin_Advancing_social_media_derived_2020.pdf2.25 MBAdobe PDF    Request a copy


Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  17 November 2022/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator