Martin, Nigel; Rice, John; Arthur, Damien
With global reach of over 2 billion active users, the evolution of Social Media (SM) systems has provided organizations with sophisticated tools and technologies for delivering business objectives. Importantly, while
marketers and public relations experts have taken leading positions in promotion and advancement of SM,
project managers are often tasked with delivering SM systems. In this study, a sample of 127 project managers
were asked to evaluate and recommend modes of SM development for...[Show more]
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.