Skip navigation
Skip navigation

Advancing social media derived information messaging and management: A multi-mode development perspective

Martin, Nigel; Rice, John; Arthur, Damien


With global reach of over 2 billion active users, the evolution of Social Media (SM) systems has provided organizations with sophisticated tools and technologies for delivering business objectives. Importantly, while marketers and public relations experts have taken leading positions in promotion and advancement of SM, project managers are often tasked with delivering SM systems. In this study, a sample of 127 project managers were asked to evaluate and recommend modes of SM development for...[Show more]

CollectionsANU Research Publications
Date published: 2020
Type: Journal article
Source: International Journal of Information Management
DOI: 10.1016/j.ijinfomgt.2019.10.006


File Description SizeFormat Image
01_Martin_Advancing_social_media_derived_2020.pdf2.25 MBAdobe PDF    Request a copy

Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  19 May 2020/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator