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Advancing social media derived information messaging and management: A multi-mode development perspective

Martin, Nigel; Rice, John; Arthur, Damien

Description

With global reach of over 2 billion active users, the evolution of Social Media (SM) systems has provided organizations with sophisticated tools and technologies for delivering business objectives. Importantly, while marketers and public relations experts have taken leading positions in promotion and advancement of SM, project managers are often tasked with delivering SM systems. In this study, a sample of 127 project managers were asked to evaluate and recommend modes of SM development for...[Show more]

CollectionsANU Research Publications
Date published: 2020
Type: Journal article
URI: http://hdl.handle.net/1885/206444
Source: International Journal of Information Management
DOI: 10.1016/j.ijinfomgt.2019.10.006

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