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Enhancing value co-creation in professional service projects: The roles of professionals, clients and their effective interactions

Chih, Ying-Yi; Zwikael, Ofer; Restubog, Simon

Description

Projects are value creation mechanisms for organizations. In this paper, we build on service-dominant logic theory to theorize how value is perceived and co-created by service providers and clients in professional service projects. From two studies, we found that for service providers to create their value, particularly non-monetary value (e.g., enhanced reputation), client values (e.g., solving a business problem) must first be generated. The results further highlight the importance of...[Show more]

CollectionsANU Research Publications
Date published: 2019
Type: Journal article
URI: http://hdl.handle.net/1885/206259
Source: International Journal of Project Management
DOI: 10.1016/j.ijproman.2019.04.001

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