Enhancing value co-creation in professional service projects: The roles of professionals, clients and their effective interactions
Projects are value creation mechanisms for organizations. In this paper, we build on service-dominant logic theory to theorize how value is perceived and co-created by service providers and clients in professional service projects. From two studies, we found that for service providers to create their value, particularly non-monetary value (e.g., enhanced reputation), client values (e.g., solving a business problem) must first be generated. The results further highlight the importance of...[Show more]
|Collections||ANU Research Publications|
|Source:||International Journal of Project Management|
|01_Chih_Enhancing_value_co-creation_in_2019.pdf||634.55 kB||Adobe PDF||Request a copy|
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