Developing a scale to measure the Enjoyment of Web Experiences
We investigate the nature and extent of enjoyment experienced by users of the Web by developing an instrument for the measurement of this new construct. We establish the reliability and validity of the instrument through a range of psychometric tests. We
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|Source:||Journal of Interactive Marketing|
|01_Lin_Developing_a_scale_to_measure_2008.pdf||197.24 kB||Adobe PDF||Request a copy|
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