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Developing a scale to measure the Enjoyment of Web Experiences

Lin, Chao-Hung (Aleck); Gregor, Shirley; Ewing, Michael T

Description

We investigate the nature and extent of enjoyment experienced by users of the Web by developing an instrument for the measurement of this new construct. We establish the reliability and validity of the instrument through a range of psychometric tests. We

CollectionsANU Research Publications
Date published: 2008
Type: Journal article
URI: http://hdl.handle.net/1885/20615
Source: Journal of Interactive Marketing
DOI: 10.1002/dir.20120

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